Joy Team adds messages of inclusion to inspirational billboards

first_imgMichele Larsen feels there has been a lot of negativity in the country these last few months, and, at times, it makes her dread looking at her phone or the news.So when it was time to start planning her third Smile Across America campaign, in which the nonprofit she founded puts up billboards with inspirational sayings across the country, she decided to add something to the messages of love and kindness.“This year, we also wanted to focus on acceptance,” said Larsen, 48, founder of The Joy Team. “The larger intention is to remind people we’re all in this together.”The third Smile Across America campaign will see 131 billboards and bus shelter ads go up in 35 cities. The billboards and ads will feature one of eight phrases:• Be excellent to each other.• Be you. The world needs more of your kind of awesome.• Love is your superhero. Give it to everyone.• Love one another.• We all belong.• You are loved. Pass it on.• You make a difference. We’re so glad you’re here.• You matter.Larsen decided to add in messages about inclusion in late January, when there was a lot of talk about deportations, along with an increased sense of fear for many large groups of Americans.last_img

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