iPad Business Apps: A Look at Box.net

first_imgInitally, people will have the capability to view and share documents . Eventually, we can expect to see some of the new features that Box.net introduced in the past few months, including its viewer for watching videos in the Box.net environment. That would be interesting if no other reason than to see an enterprise-focused company adopt HTML5, as the iPad does not support Adobe Flash.In the next few weeks, the company will add more features for the app:Download files from Box.net to the iPadUpload files from the iPad to Box.netWork with iWorks suiteAbility to open third-party apps to edit certain filesLaunch the Box.net Ipad app from third-party appsThe iPad is not designed for creating documents. It looks like it better for viewing and sharing more than anything else. The keyboard is a shift that will take time to adjust to. Is the keyboard going extinct? If so, we still have a long way to go with the multi-touch experience. The App store for iPad is live and it includes a number of apps for business use.It’s a mixed bag, with media publications alongside apps from Cisco, LinekdIn and Box.net.We got a demo of the Box.net app, and it provides a glimpse into how the iPad changes the customer experience, compared to the iPhone or a laptop. Related Posts Tags:#enterprise#news#Products We’re not sure how a customer may actually use the app. The Box.net team says it may have an impact when a salesperson brings it to a sales meeting. They say the “business meeting” use case is there. But we agree with them when they also say that there will be a lot of use cases they did not anticipate.Box.net focused on taking advantage of the larger screen and so it can be used in a number of orientations. alex williams 3 Areas of Your Business that Need Tech Now IT + Project Management: A Love Affair The app is available for free from the App Store on the iPad or at www.itunes.com/appstore/. Massive Non-Desk Workforce is an Opportunity fo… Cognitive Automation is the Immediate Future of…last_img read more

Linkbuilding: The Citizen’s Field Guide

first_img HomeWeb DesignLinkbuilding: The Citizen’s Field Guide Linkbuilding: The Citizen’s Field GuideYou are here: Large previewThe wonderful developer team cleaned up the damage and made sure to patch any security breach they found. However, this specific hacker thrives in websites that have been hacked and are full of malware such as this one: Large previewSo, what do you do if you are asked for a link in exchange for a review?This is the most common way most bloggers are approached in order to get links placed on their websites. Here are some guidelines for bloggers that receive free products in exchange for reviews.If you think your website is hacked for links, you must first secure your website and do a security audit. The second step would entail cleaning up the links and the third step includes submitting a disavow file to Google that signals any shady domains that may be pointing to you because of hacker activity.Red Flag #1 : You Start Seeing Your Organic Traffic Go DownIf you haven’t changed anything and you see your organic traffic go down, make sure it’s not a link issue. You could have suffered an attack. We recommend you use the Google Search Console tool available to all website owners and administrators. You must validate that you own the website and then, you will be able to receive an alert if Google detects something is very wrong with your website. Careful, if something is wrong with your website, it could mean a penalty and cause a substantial organic traffic drop. To know more about the types of penalties and alerts Google Search Console provides, you can read an article on this topic or check the official documentation.Red Flag #2: Downloading A Premium Theme Or Plugin For FreeThis is a very underhanded technique to obtain links. Some individuals will pay for a premium theme or plugin or software and offer it for free on torrent websites or forums where free or hacked versions of premium products are made available. When someone downloads the theme and uses it on a website, the doctored version of theme is used to place links in the website. Oftentimes, the owners never notice that their website is hosting parasite links.Red Flag #3: You Start Getting Strange Feedback About Your Website Or See Strange Content AppearIf your readers, customers, visitors or even Google Search Console start telling you about strange content or links showing up on your website, this means that it’s time for an SEO audit and a security audit to assess the damage done to your website. Something tells me that Schneiters Gold did not plan on ever offering the BEST Online Viagra OFFERS… Large previewThis meant that a lot of companies wanted to contact the owner of a website that had more than 1000 high-quality websites referring to it. But if they had bothered to check out Igor’s website, they would have seen that nothing was on there. Back in the days, this website just read: igor’s weblog and the archive was hidden in the code. You had to know where to look for it… or you would find it very easily if you happened to be a bot. That’s why the metrics were the so high: only a bot and those in the know would discover and share Igor’s content.Know who you are talking toI get emails telling me to ask my boss if the company can place a link on my website. Now, quick reminder, if you go on myriamjessier.com and contact me, the person with an email that contains the words myriam + jessier, chances are that you are talking to the owner herself, right? Which leads me to another point: write my name correctly please and do not address me as sir, or dear, or dear sir. This is a common issue that Stéphanie Walter has as half of the Internet doesn’t seem to know how to spell her name. (ra, yk, il)From our sponsors: Linkbuilding: The Citizen’s Field Guide Large previewLink NeighborhoodThe notion of a “link neighborhood” means that if a website is spammy and links to another website, Google will be suspicious that the other website is spammy as well. This is important because sometimes, websites are targeted by negative SEO attacks. One of the quickest ways to sabotage a competitor’s organic visibility is to have a lot of spammy websites pointing to its website. This is where the notion of link neighborhood becomes incredibly important.Freshness And PertinenceLink signals tend to decay over time. That’s why it’s important to keep earning new links over time. This helps establish the pertinence of a website. But you have to be careful: If you keep earning links from hype websites that aren’t necessarily trustworthy, your website could be seen as pertinent but not trustworthy. It’s a fine balance between authority and pertinence.Social SharingSearch engines treat socially shared links differently than any other type of link. The SEO community is still debating how strong of a signal social links are.The Importance Of A LinkGetting a link from a website that is considered a reputable and expert source of information is a highly valuable asset. Let’s use this article to do some good and give a link to someone in Web that deserves it. Meet Nicolas Steenhout, a great accessibility consultant in Montreal doing great work. Bonjour Monsieur! I hope this link helps give your work more visibility!Common Linkbuilding TacticsHere is a quick recap of what happens to some of us on a daily basis:We receive some type of communication trying to get us to put things on our websites for strange reasons we don’t understand.Someone requests or demands, depending on how combative their writing style is, that we guest blog for free on platforms that we do not know, trust or like.We get folks peddling SEO services. They use scare tactics to push you to pay them for their services.Websites get hacked for links…or worse.Here are some of common linkbuilding tactics you should be aware of:Broken linkbuildingIf you notice a broken link in a quality website, you can email the owner and say what page the link is on and what could be a solid resource to replace the current webpage that’s no longer available. Of course, the replacement you offer just so happens to be from your own website that you want to rank in search engines.Comment spam linkbuildingThere is a reason why strange spammy comments keep trying to peddle certain products or websites – it’s called linkbuilding.Negative SEOIf you can’t be first because you are the best, then buy a bunch of links to make your competitors go down in Google. That’s basically what negative SEO is. Here is a real life case of negative SEO if you want to see how this can happen to any type of website owner, not just big startups or famous people.Sponsored content linkbuildingI have had many bloggers complain to me because they had been duped by agencies “buying” a sponsored article for a year on their blog. They discovered later on that what the company actually bought was a link that they could control.Hacking websitesOftentimes, websites will get hacked for SEO purposes. Because if you can’t rank honestly, then parasite good websites to rank no matter what! That’s the philosophy of some ruthless search engine optimization specialists. If you gain access to a website, you can place any link where you want, for as long as you want. As a website owner, it’s important that you secure your website and make sure nothing strange is going on in your content. Want to see what a hacked website can look like? I recently had a case where a very legitimate website in the IT sector was hacked to host and promote a discount NBA jersey store. This is the what the website looks like: Large previewBut Igor’s weblog’s metrics look like this (and they looked even more enticing to SEOs the last time I checked): Large previewTrust ScoreThe internet is made up of a lot of spam. In order to stay relevant to users, search engines use systems that analyze link profiles and provide a trust score. Earning links from websites with a high Trust metric can boost your own scoring metric and impact your organic visibility. That’s why most SEO experts will favor non-profit organizations, universities or government websites. Those websites benefit from great Trust Score normally. I call the trust factor a trust score because each SEO tool has its own nomenclature (TrustRank, TrustFlow, etc.). This is the Trust Score of Smashing Magazine: Large previewHowever, what they were not aware of was that the website had been hacked. Upon analyzing their incoming links, it was clear that this IT focused website was known for “cheap NBA jerseys” and “wholesale NBA jerseys” than anything else. I wondered why, and found a lot of pages were receiving links:center_img Linkbuilding: The Citizen’s Field Guide Linkbuilding: The Citizen’s Field Guide Myriam Jessier & Stéphanie Walter 2018-07-18T13:35:07+02:00 2018-07-18T12:26:39+00:00Before buying followers on Instagram was a common practice, before Russian trolls made fake news an Olympic sport, we had linkbuilding. Today, we still have linkbuilding, its just that you haven’t noticed it — or have you?Welcome, to the Twilight Zone, dear folks. You are about to go through a linkbuilding crash course. This will help you preserve your website, detect potential problems in content or consider why you keep receiving strange emails from strangers wanting to get their links all over your content.Rod Sterling in the Twilight Zone TV series.Note: If you are a website owner, a marketer, a blogger, a social media specialist or a regular user of the internet (and everything else in between)…you should take the time to read this!What Is Linkbuilding?Links are basically a popularity contest. Linkbuilding is the process of gaining links to your online content in order to boost your visibility in search engines.Through links, search engines can analyze popularity but also other vital metrics such as authority, spam, trust. Google uses links to establish which websites are popular with users, are trusted by users or are seen as spam by users.Getting the process just right ain’t an easy task. That’s why we’ve set up ‘this-is-how-I-work’-sessions — with smart cookies sharing what works really well for them. A part of the Smashing Membership, of course. Explore features →Key Signals That Influence The Value Of a LinkYou have the stock exchange, and then you have the link exchange. All links are not created equal. Some of you may get flooded with spammy requests while others are reading this article wondering why they’ve never heard of linkbuilding. Some websites are more valuable and thus more targeted than others by linkbuilding attempts. Here are some key metrics that help establish the value of a link:Global PopularityThe more popular a website is, the more a link from that site will have value. Wikipedia or Huffington Post have a lot of websites pointing to them which is a signal for search engines that these websites are probably important or at least very popular. Here is an example of linkbuilders trying to sell links on well-known publications that may not be aware their platform is used to peddle paid links. Large previewNot knowing or ignoring legal guidelines and Google’s guidelinesIf you do not disclose why you are asking for a link and that there could be a risk to a website selling you a link, then you are not being transparent.Bonus TipDon’t reach out to experts who do what you do for a living. I receive linkbuilding offers (buying and selling) from other search engine optimization “specialists” all the time. If you found me on the web and are offering to sell me links because my website isn’t visible enough, then maybe, just maybe, my SEO efforts are working no?ConclusionWe hope that you learned a few things about linkbuilding. Here is a quick recap:There’s money in the banana stand and in linkbuilding.Not all links are equal, key metrics are : authority, freshness, placement, relevancy.People will go to extremes to get links so if a “great deal” is offered to you, look for the hidden link in there!Secure your website to avoid SEO problems. If you make it hard work for hackers, they will often give up and move on to an easier prey.If you want to help someone out, make sure you give them a link with a good anchor! It really helps! Large previewSo of course, you can imagine that this makes Smashing Magazine a very desirable website to have a link on. This leads to hilarious situations like this comical email by a link builder trying to buy a link from me: Large previewLink outreachIf you get bombarded with emails asking you to review a product or add a link in your blog article, chances are that you have been targeted during a link outreach campaign. You can always decline or simply not answer this unsolicited email. On the flipside of the coin, if you get offers to place your links in some highly regarded publications, know that this is an offer the person is making you to place your links on certain website.Guest bloggingIf someone asks you to create an article on their platform, the often want free quality content with your notoriety to promote it in order to garner links. If on the other hand, someone offers you free content for your website, chances are that it is for linkbuilding purposes.PBNA Private Blog Network is a network of websites with great SEO metrics used to build links to a main website in order to help it rank higher in search engines. It means that someone usually ranks multiple websites high in Google in order to use them to place links that will boost the visibility of a chosen site. Google does not appreciate PBN efforts or link exchange efforts and routinely penalizes networks of websites.Creating awesome contentThere are many linkbuilding tactics that push for the creation of tools, content or other types of media that is so good, so useful and so relevant that they will naturally garner links from other website owners. We won’t detail them here but they usually work well because they provide something useful that deserves to be shared with others!The Hidden Survival Guide To LinkbuildingRead this part if you are a website owner, a UX, a customer, a visitor, a blogger, my friend Igor (hi Igor, please read this!) or anyone else using search engines regularly to find information. Let’s get started by giving you access to the official Google guidelines on the matter. Website guidelines vary from search engine to search engine. You can check each search engine’s guidelines but oftentimes, the broader concepts of what qualifies as a good website in terms of SEO are the same.The Ugly Truth: Not All Linkbuilding Is BadGoogle clearly disagrees with paying for links or selling links. However, keep this in mind: not all linkbuilding efforts are bad. Earlier in this article, I gave a shout out to a friend of mine because I know that it will help give his website some visibility in search engines. Offering a link is a way to show your support for a product, an article, a tool, a website, a person. It is a vote of confidence in their favor. If you go out of your way to do it, technically, that counts as linkbuilding. Linkbuilding is also a way to make money. Some website owners may leverage linkbuilding to earn money despite legal regulations and Google’s guidelines.If You See Something, Say Something!You can signal bad links and anything strange going on that may be related to a hack, malware or even paid links to Google. You can report bad links very easily. If you want to review the entire list of what constitutes a bad practices in Google’s eyes, you can head on over to this official documentation.Make It Clear If You Accept Or Refuse Linkbuilding OffersIf you are a blogger, make sure you are aware of your rights and responsibilities when it comes to linkbuilding efforts. Make sure to update your key pages to reflect your linkbuilding policy. This could be done in the about page, the services page if you offer services or the contact page.Take the time to specify if you accept of refuse commercial or affiliate links in the content of a guest blog post for example. This will also help avoid nasty linkbuilding surprises in the future.Nofollow: You Can Have Sponsored Content And Still Respect The Guidelines!So what do you do if you realize that someone is using your website to place a link? Well, if this is something that was done legally, you can fix the situation by placing an attribute on your link that will signal to search engine bots not to follow the link. A nofollow link is a way to make sure that links from sponsored posts are not going against Google’s guidelines. This type of link cancels the linkbuilding benefits as Google gives them no love because the nofollow tag in the code signals “do not take this link into account.” Website owners and administrators should know how to make a link into a nofollow link as it can be done quickly and easily.This is what a nofollow link looks like in the code: Large previewRed Flag #4: You Get A Google Search Console WarningIf you get an email from the Google Search Console team telling you about some spam issues or other problems that cause you to break their guidelines, you should investigate immediately the source of the problem and fix the issue fast or you could risk a penalty.Red Flag #5: The Link Looks Like It Could Be A Hidden Affiliate Link Or A RedirectAlways check the links before placing them. Click the links and see where they lead. You could be provided a link that looks like a high-quality content but instead, it points to a spammy page.Make sure to ask if a link is an affiliate link. Affiliate links are links that contain information that helps track a sale back to the person who promoted the product. These affiliate partners get a cut each sale that is attributed to them. Companies like Amazon and Forever21 among others have affiliate programs. You do not want someone promoting a product purely for money and you do not want to lose the trust of search engines and human visitors.Advice For Linkbuilders, Growth Hackers And Anyone Looking to Gain More Visibility In Search EnginesVet a website before getting in touchGo ahead, click on the link and check out the website before you do anything else. Otherwise, you will end up contacting your competitors, unrelated blogs, spammy websites, etc.Read the advertising pageMost websites have a page, it can be the contact, advertise or about page, that lists the specs and guidelines to collaborate with the websites. Respect what’s written on there! Do not bother folks that clearly said they do not want to be contacted for links. No, you are not the one that will make them change their minds. Yes, we’re sure.Avoid metric blindnessMy very good friend Igor, proud owner of Igor.io, gets contacted all the time by linkbuilding companies. Why? Because their website was once upon a time (before they removed their incredible archive of technical articles) had incredible metrics. For reference, Igor has a fully responsive, accessible website and it looks like this: Large previewTopical Or Local PopularityLinks that are topic-specific and highly related to your subject matter are worth more than links from general or off-topic sites. A link from a dog training business pointing to an SEO training website (like the one I run) will have less value than if Smashing Magazine (a website recognized for its topical authority on the web) will. Which means that placing a link on “SEO training website” would have been an amazing opportunity for me.Placement In The PageIf a link is “editorially placed”, meaning that it looks like something the author placed in the content naturally, then Google will give it more credibility. If the link is something someone with a shady profile shared in the comments, the impact won’t be the same. The position of a link within a page is important. Most linkbuilders will always negotiate for a link at the beginning or in the middle of your main content. Links in footers and sidebars do not have the same value.11 “The Skinny On Black Hat Link Building,” Link Building For SEO: The Definitive Guide (2018 Update), BacklinkoTypes Of Links MatterA text link tends to have more weight than an image link. Furthermore, most people forget to provide an ALT attribute for their images, which means that Google will have a hard time getting context regarding the link placed on the image. Links can also be placed in iframes.Anchor TextYou know what would be an even better anchor than “SEO training website” for me? I would love to also push a local signal on top of a topical one with “SEO training in Montreal” Why is that better than placing a link on a random word like “platypus”? Well, because one of the strongest signals used by search engines is anchor text. What is anchor text? Anchor Text is the visible, clickable text in a hyperlink. For most of us, it’s the blue text that’s underlined, like the ones you see below. As you can see, Smashing Magazine has made it a mission to explain why links should never say “Click Here”. Posted on 18th July 2018Web Design FacebookshareTwittertweetGoogle+share Related postsInclusive Components: Book Reviews And Accessibility Resources13th December 2019Should Your Portfolio Site Be A PWA?12th December 2019Building A CSS Layout: Live Stream With Rachel Andrew10th December 2019Struggling To Get A Handle On Traffic Surges10th December 2019How To Design Profitable Sales Funnels On Mobile6th December 2019How To Build A Real-Time Multiplayer Virtual Reality Game (Part 2)5th December 2019last_img read more

Why Apple’s Blogging About Swift, Its New Programming Language For iPhones And Macs

first_imgWell, here’s an unusual move: Apple hit the virtual streets Friday to tout Swift, its new programming language for developers, via a brand-new, dedicated blog.For the historically stand-offish—some would say arrogant—iPhone and Mac maker, this sort of developer outreach is unusual. Although the company has dedicated sections and webpages about various aspects of its software and hardware lines, they tend to be opaque holding tanks for official pronouncements and downloads. Now Apple seems to be going out of its way to appeal to developers in historically unthinkable ways. The Swift blog, hosted on Apple’s own website, offers a more open and friendly approach, pledging to give app builders an inside look at Swift development. It also carries through Apple’s overarching theme about the language’s ease of use for creating mobile iOS and desktop OS X apps. This new blog will bring you a behind-the-scenes look into the design of the Swift language by the engineers who created it, in addition to the latest news and hints to turn you into a productive Swift programmer.Get started with Swift by downloading Xcode 6 beta, now available to all Registered Apple Developers for free. The Swift Resources tab has a ton of great links to videos, documentation, books, and sample code to help you become one of the world’s first Swift experts. There’s never been a better time to get coding!Apple’s new Swift blogThere’s no telling how things could evolve from here. So far, there’s only one blog post talking about Swift’s stability across “past, present, and future OS releases.” But it’s easy to imagine it becoming a stepping stone on the way to more two-way conversations with the company. At least it’s easy to imagine now. A few years ago, it would have been inconceivable. The Wall Street Journal recently noted how Apple has softened under Tim Cook’s reign. The CEO’s warmer, fuzzier leadership style—which emphasizes teamwork and collaboration—stands in stark contrast to that of Steve Jobs, the cofounder known for dictatorial management and an uncompromising personality. Apple Senior VP of Software Engineering Craig Federighi rocked out at the 2014 Worldwide Developers Conference.Certainly a funner, and funnier, Apple seemed to be on display at its Worldwide Developers Conference in June, where Apple executive Craig Federighi threw devil horns when talking about a new feature called “Metal” and Cook teasingly called his colleague “Superman” for his ability to fly on and off the stage for presentation after presentation. That lent some credence to the notion of a more laid-back Apple. The new Swift blog adds even more, as Cook’s internal openness looks like it’s finally filtering outside to Apple’s army of independent software builders.But it’s very likely that the blog is more than just a nice gesture put forth by a repentant tech company. If Apple wants a Swift transition from the older, clunkier languages used to stock the App Store’s shelves, it needs to rally developers. And the best way to do that is to give this community—which is used to (some say tired of) being left out of the loop on iPhone and OS X plans—what they’ve wanted all these years: the iron fist of Apple to loosen into an open hand. At least, that’s what some developers believe.This is not just about Swift, more like APPLE HAS A BLOG. https://t.co/kIPQ2puOhK— Peter Steinberger (@steipete) July 11, 2014 adriana lee Tags:#app development#Apple#iOS#iPhone#Mac#Mac OS X#mobile apps#programming languages#Swift#Swift programming language#Yosemite Related Posts Growing Phone Scams: 5 Tips To Avoid 7 Types of Video that will Make a Massive Impac… How to Write a Welcome Email to New Employees? Why You Love Online Quizzes Apple engineers… talking publicly about their work? *looks suspiciously for marketing or legal people with nets*https://t.co/7F3xS6ewUd— David Smith (@Catfish_Man) July 11, 2014last_img read more